http://pressbooks-dev.oer.hawaii.edu/psychology/chapter/attitudes-and-persuasion/ Inoculation theory is a social psychological/communication theory that explains how an attitude or belief can be protected against persuasion or influence in much the same way a body can be protected against disease–for example, through pre-exposure to weakened versions of a stronger, future threat. The theory uses medical inoculation as its explanatory analogy—applied to attitudes (or beliefs) rather than to a disease. It has great potential for building public resilience ('immunity') …
Attitude Inoculation: Definition, Explanation & Examples
WebExamples were his use of slogans such as “Yes We Can,” “We Believe,” and “Join Us.” Obama also made use of attitude inoculation, a technique in which he warned his supporters that an ad attacking him would be … WebFor most people, their attitude responses toward puppies and ice cream would be positive. We will see in this section that attitudes are a bit more complex than these examples suggest. 5.1.1. Structure and Function of … computershop groningen
Inoculation Theory: History and Its Uses in Public Relations
WebAn example used by Festinger (1957) may assist in elucidating the theory. A habitual smoker who learns that smoking is bad for health will experience dis-sonance because the knowledge that smoking is bad for health is dissonant with the cognition that he continues to smoke. He can reduce the dissonance by Webinoculation message serving an attitude-restorative function. More recently, Wood (2007) directly examined the effects of inoculation on individuals with neutral and opposing attitudes. The original purpose of her study was to investigate whether inoculation produced unintended effects among those individuals opposed or neutral to a campaign ... WebJan 26, 2024 · Inoculation theory offers a framework for protecting individuals against challenges to an existing attitude, belief, or state. Despite the prevalence and damaging effects of public speaking anxiety, inoculation strategies have yet to be used to help individuals remain calm before and during public speaking. We aimed to test the … ecological advantages of national parks